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Pricing

Free to open. A small share when you sell.

No listing fees, no renewals and no advertising fees. We take a share of each sale, and a monthly plan makes that share smaller. Every plan has every feature.
  • Free

    5%

    of each sale, and nothing a month

    Open your shop for nothing and only pay when you sell.

  • Maker

    2.5%

    of each sale, plus £9 a month

    Cheaper than Free once you sell more than about £360 a month.

  • Studio

    1%

    of each sale, plus £25 a month

    Cheaper than Maker once you sell more than about £1,070 a month.

Your back office works out the cheapest

Plan & fees costs your own last 30 days of sales on every plan and marks the cheapest. Every shop starts on Free; move up or down whenever you like, and the new share applies to orders paid from then on.

Card processing is paid to the payment provider on top, the same way Etsy shops pay Etsy Payments.

Prices are in pounds sterling (GBP). Bifrost Development Ltd isn’t registered for VAT, so no VAT is added to our plans or fees.

Plan & fees in the back office on a phone: Free, and Maker marked cheapest, each showing what the shop’s last 30 days would have cost
Plan & fees in the Bramble & Bee demo shop, with the cheapest plan for its last 30 days marked.

With Etsy’s fees beside them

Try it with your own numbers

Selling on Etsy, or deciding where to sell? Put in a typical order and how many you sell. We’ll cost every plan, pick the cheapest for you, and show the same sales with Etsy’s fees.

Your numbers

A typical order in your shop.

0 for downloads

30

About £705 of sales a month

On Handsold’s Maker plan you’d keep, each month,

£55.50more

That’s £666.00 a year. Etsy’s fees would come to £98.70 a month; Handsold’s fee and card processing to £43.20.

Etsy, per order

Listing fee
£0.15
Transaction fee (6.5%)
£1.53
Regulatory fee (0.48%)
£0.11
VAT on those fees (20%)
£0.36
Card processing (4% + 20p)
£1.14
Total
£3.29

Handsold Maker, per order

Handsold’s fee (2.5%)
£0.59
Card processing (1.5% + 20p)
£0.55
Total
£1.14

plus £9.00 a month

Every plan at 30 orders a month

  • Free£51.90
  • MakerCheapest for you£43.20
  • Studio£48.70
  • Etsy£98.70

How we worked it out

For Etsy

  • A listing fee of 20 US cents (about £0.15) for every sale, since Etsy renews a listing each time it sells.
  • The 6.5% transaction fee and the 0.48% UK regulatory fee, on the item and postage.
  • Etsy Payments at 4% + 20p for a UK bank account.
  • 20% VAT on Etsy’s seller fees, unless you’ve said you’re VAT registered. We left VAT off card processing, to be fair to Etsy.

We didn’t count the 15% Offsite Ads fee Etsy charges on orders that came from one of its adverts, or the set-up fee it charges some new shops. Both would make Etsy dearer.

For Handsold

  • Our share of the item and postage, and the plan’s monthly price.
  • Card processing at 1.5% + 20p, a standard UK card rate, as our estimate until card payments are switched on. It goes to the payment provider, not to us.
  • If you refund an order, we give back our share of whatever you refund.

Figures checked on 28 September 2026 from Etsy’s fees policy, Etsy Payments policy, the regulatory fee page and Stripe’s UK pricing.

Every plan

Everything is included

No add-ons to buy and nothing held back for bigger plans. The plan only decides our share.

  • Your own shop address
  • All four templates and the section editor
  • Posted products, downloads, or both
  • Options and personalisation
  • Downloads that stay in each buyer’s library
  • Drops, waitlists and gifting
  • Discount codes and automatic deals
  • Emails that send themselves, and campaigns
  • Reviews and questions
  • Delivery dates and an order tracker
  • Staff accounts
  • Analytics without cookies
  • Bring from Etsy
  • A back office that works on your phone

Questions

Questions about fees

What does your share come off?
The item price and postage the buyer paid, after any discount, worked out on each order at your plan’s rate.
Who pays card processing?
You do, to the payment provider, just as Etsy shops pay Etsy Payments. None of it comes to us.
What happens when I refund someone?
We give back our share of whatever you refund, whether that’s the whole order or part of it.
Can I change plan?
Yes. Every shop starts on Free (5% of each sale), and you can move up or down from your back office. The new share applies to orders paid from then on.
Are there any other fees?
No listing fees, no renewal fees, no advertising fees and no set-up fee.
How do I pay?
Our share of each sale comes off automatically as the buyer pays, so there’s never a bill for it. A paid plan is charged monthly in advance, and you can cancel it at any time. The details are in our terms for sellers.
Is anything being charged yet?
Not yet. Shops open once card payments are switched on, and nothing is charged before then.
  • Den
  • Atelier
  • Market
  • Gallery

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